May 31, 2016

Experience the lovely change on your lips with the new LIPICE Sheer Color

LipIce, the No.1 lip care brand in Malaysia introduced the newly upgraded LipIce Sheer Colour. Designed to work like magic on the lips, the colour changeable lip balm glides on clear when it is first applied on the lips. In just a few seconds, your lip colour changes to a natural sheer pink unique to the individual that enhances the beauty of her lips. with an upgraded Beeswax and Argan Oil formula, the new LipIce Sheer Colour provides 10 hours moisturizing properties and also helps to brighten dull lips to reveal healthy, pink lips. Now, with just one swipe of the lip balm, everyone can have fuller and bouncy lips! Apart from that, the LipIce Sheer Colour is also infused with Commiphora Mukul Herb Extract to smoothen fine lines and keep the lips bouncy.



The LipIce Sheer Colour also contains natural moisturizing ingredients of Shea Butter, Macadamia Ternifolia Seed Oil, Meadowfoam Seed Oil and Aloe Extract to keep lips soft, smooth and healthy. Furthermore it contains effective anti-oxidant Vitamin E to protect the lips against the harsh environment.



To represent its total LipIce range, LipIce has signed on Korean singer and actress Kim Jae-Kyung as its brand ambassador. Kim Jae-Kyung, who began her career in 2008, is best known as the leader, lead vocalist and main dancer of A-list K-Pop group Rainbow. She has also had roles in several Korean dramas including her major lead role in Monster in 2012. Her latest drama role in the classical music variety show Always Cantare 2 where she plays a flute player.



Lim Mei Yuen, General Manager of Rohto-Mentholatum Malaysia is delighted to have the Korean beauty as the new face of LipIce as "Kim Jae-Kyung shares many similarities with the LipIce brand. She is a classic Korean beauty with naturally beautiful lips and she exudes a youthfulness which is exciting to leverage on. We are happy to have her as the new face for the brand".

The LipIce Sheer Colour is available in three variants namely Strawberry, Shimmer and Fragrance Free. Priced at RM15.80 each and available at all leading pharmacies and major supermarket outlets.
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