Nov 3, 2016

Lancome Teint Idole Ultra Cushion


For over 80 years, Lancome has continuously reinvented the beauty of the present by imagining the beauty of the future. Beyond fantasies and ads, beauty adapted to women's real needs. Simple yet contrasting needs requiring cutting-edge know-how: that if the Lancome laboratories.

Driven by Asian beauty and its ultra-inventive high standards, and aiming to encourage interaction between different types of beauty from all over the world, Lancome created its own version of the cushion in 2015. It was the first Western beauty brand to offer this new make-up step at the time, but in its own way: by enhancing it with a formula inspired by its multi-award-winning foundation, Teint Miracle.

The result was Miracle Cushion, which met with planetary success, but also generated new desired, new wishes and a new paradox to resolve: the freshness and portability of a cushion in a high-coverage version. A technological challenge that Lancome now achieves with Teint Idole Ultra Cushion, the combination of a new generation cushion and the flawless and ultrasophisticated coverage of one of the most legendary foundation franchises by Lancome.

One innovation can hide another: that of Cushion Blush Subtil, a cushion infused with liquid pigments that deliver a real sensation of freshness and remarkable colour result. In this way, Lancome continues to reinvent the pleasure and ease of worry-free and irreproachable make-up for women, as proven by Teint Idole Ultra Cushion and Cushion Blush Subtil.


A New Technology Paired with a Tailor-Made Formula

A new foundation cushion with the patent-pending Cushion Polar technology Teint Idole Ultra Cushion a new-generation technology developed for Lancome: the Cushion Polar technology, designed to adapt to a thicker, creamier texture offering high coverage cushion. Its secret: a reinvented sponge-cushion covered with an unprecedented mesh:

  • The sponge-cushion: it is composed of interlacing fibres with larger spaces to give the formula more room. The rigidity of these fibres also ensures optimal preservation of the formula inside the sponge.
  • The mesh: covering the sponge and activated during the first use, it filters the formula to guarantee thin, even application, all while maintaining freshness.
One simple press on the cocoon puff of this new cushion, whose softness is a pleasure in itself, and the formula rises to the surface. Neither too much nor too little: by perfectly filtering the formula, the Cushion Polar technology releases just the right dose. With its new sleek and chic design, this new-generation cushion stands out even more.


The ultra-sophisticated coverage of an advanced tailor-made formula

Both lightweight and high-coverage, the new Teint Idole Ultra Cushion formula is rich in micro-pigments to blur the slightest imperfection, while remaining wonderfully discreet for a satiny glowing finish that enhances the complexion. Coverage meets lightweight application. 

Its advantage? The JEL-LIQUID technology with amazing thixotropic properties. In other words, a gelling agent whose viscosity decreases when disturbed. Before use, the formula is dense and thick, which gives, which gives it better hold in the sponge-cushion. One press on the mesh covering the sponge reduces the viscosity of the JEL-LIQUID technology and fluidifies the formula, making it easy to apply and smooth onto the skin. For optimal coverage, but improved application and a very even skin result.

On contact with the epidermis, part of the formula's ingredients evaporate, causing the temperature of the skin surface to immediately drop by 1.7°C. Application becomes a moment of wonder. More than a sensation of freshness, a moment of well-being. This same phenomenon also helps set makeup on the skin to encourage a high-coverage result that lasts all day long for high-precision sophistication.

Because, more than ever, beauty goes hand in hand with healthy skin, this moisturizing, melt-away formula nourishes the skin while SPF50 sunscreen acts on the surface to protect against UV rays and prevent the development of free radicals. Finally, Teint Idole Ultra Cushion comes in a variation of nine shades to allow all women to effortlessly find their natural skin tone.


Teint Idole Ultra Cushion does it all

With Teint Idole Ultra Cushion, it takes only a few seconds to even out, smooth and protect the skin, while boosting self-confidence just as quickly... No matter what ife throws at you, your complexion will always look impeccable in just few pats. This cushion keeps its promise, as women themselves explain:

  • For 86% of women who tested it, Teint Idole Ultra Cushion represents a real innovation.
  • For 95% the Filter Pad delivers the perfect dose of formula.
  • For 75% Teint Idole Ultra Cushion stays put all day long.
  • For 84% it offers ideal coverage.
  • For 81% it reduces imperfections.

A sustainable on-the-go case

A subtle nod to the Teint Idole Ultra line, the minimalist black and gold case of Teint Idole Ultra Cushion makes this cushion even more desirable. A very beautiful object to systematically slip into your handbag, as its ultra-practical format is ideal for all busy women who need a discreet touch-up between meetings, in the taxi or right before a last-minute appointment.

The refillable Teint Idole Ultra Cushion case can hold a new cushion in just one click. Perfect to switch shades or adapt them to changing skin tones or seasons. It's also a great way to unite beauty and eco-sustainability. 



Cushion Blush Subtil: Mini Size, Maxi Effect

Enhance a fresh and glowing complexion as if by magic... This is the feat of Cushion Blush Subtil, a healthy glow booster with an absolutely playful design and use. Based on the Air Cushion technology, its smooth, light and melt-away texture gives dazzling radiance to the face... while its pop pigments set off the cheekbones with a subtle touch of emotion.

Available in six rosy or orange variations, this fun blush can be used to our hearth's desire by applying a single shade or combining several for a more "arty" look. A tip from Lisa Eldridge, Lancome make-up creation director: match with lip colour for an ultra-sophisticated result.



A Duo For A Chic Shock

Free, active and on the move, Penelope Cruz and Lupita Nyong'o perfectly represent this new product that liberates women, in a campaign shot by Mert Alas and Marcus Piggott.



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