Nov 9, 2017

SUGAO スガオ Latest J-Beauty Makeup Series

Rhotho-Mentholatum Malaysia launched its latest brand - Sugao, a Japanese makeup series that draws on naturality, sheer lightness and softness in achieving natural beauty.

The Sugao makeup series is available only at selected Watsons outlets.


Sugao スガオ, a Japanese word that denotes bare, natural face, offers young women including newbies a soft, tender and light makeup that gives a natural "transparent feeling". A Japanese based makeup line that exudes airy, natural, carefree and Asian character, Sugao aims not to only give skin's natural beauty a boost, but it also hopes to unleash the vibrant and energetic side of each female individual that mirrors the brand's image, which is young, simple and modern.




Sugao Air Fit CC Cream (Hero Product), RM69.90


Formulated with Rohto Patented Air-Fit Technology, the Sugao CC Cream comes in a light souffle-like texture that provides an amazingly light skin feel that spreads smoothly and evenly on the skin when applied. Contrary to any other CC Cream, this Air-Fit designed CC Cream covers pores and uneven skin softly with only a thin layer of 0.01mm. Moreover, at the same time absorbs excess sebum on skin surface effectively, which makes it ideal for long hour application. This Air Fit CC Cream (with both smooth and moist options respectively) leaves skin breathable with an airy, beautiful finish while at the same time brightens the skin with soft shades colours. It also comes with colour-correct powder which diffuses light and creates a soft- effect to blur visible pores, fine lines and rough skin.

The Air Fit CC Cream is also available in Pink Bright shade that produces a soft-focus effect upon application to give skin a slightly pinkish tone. The 4-in-1 Sugao Air Fit CC Cream contains SPF23 PA+++, and is free of fragrance and alcohol and also as a makeup base.



Sugao Cheek and Lip, RM59.90


Sugao Cheek & Lip comes in light, fluffy souffle-like texture that melts onto skin for soft flash of colour. It is formulated with pink bright changeable powder to create a natural rosy cheek and bright looking lip. Available in 3 colours (Natural Red, Active Orange, & Brilliant Pink), this 2-in-1 hybrid formula can be applied on the cheeks as well as on the lip. All you need is just to scoop an adequate amount of the moouse using your fingers and gently touch on the cheeks before applying in a circular motion to blend. You may also apply the Sugao Cheek and Lip on your lip in exchange for a brighter, healthier looking lip effect.



Sugao Lip Tint, RM45.90


The Sugao Lip Tint, which are available in 3 different colours, namely Juicy Red, Sweet Pink and Apricot Pink comes in water-like texture that provides a light, comfortable and weightless feel on lips. Sugao Lip Tint is long-lasting and stays on lips without smudging.



Sugao Chiffon Powder, RM64.90 (Photo unavailable)


This is a fluffy, light and finely grained powder that wraps gently on your skin with a feeling of lightness and transparency, just like wearing a chiffon veil. It absorbs sebum effectively and reduces oil on the skin surface, keeping you skin fresh all day long. Once applied, the Sugao Chiffon Powder helps brighten the skin as it balances uneven skin tone, leaveing you skin feeling flawless.

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