Sep 10, 2018

5 Mistakes I Made As A Blogger


This is a rather personal post. Not about my life in general, but my journey as a blogger. There is a reaction behind everyone's mind when the word "blogger" is triggered. To me, it isn't a positive one. Because of that I've been hiding behind my computer screen and tapping on my keyboard just to keep this blog going. I love what I'm doing on this blog, mainly the reason why I still blogging about beauty after a good 8 years.

Also read: What you need to do before you start a blog

I really want to bring this blog up to the next level, so I'm listing down all the mistakes I've done, hope to rectify the mistakes. They say mistakes are the best teacher, and I couldn't agree more.

#1 - Feeling embarrassed

I remember at an event, a guy asked me what do I do for a living, and I said I'm a blogger. He was like, "so you always get free stuff?". I tried to explain to him that I don't write for free. And then his reply pierced me so sharp "not only you take other people's stuff for free, you want people to pay you and send you the free stuff?". I felt so embarrassed.

In countries like the U.S., Australia and European countries, bloggers are looked up to as a journalist, a business owner or event a subject-matter expert (they call it KOL now - key opinion leader). But not here in Malaysia. The image of a blogger is ruined by some who constantly looking for perks with the blogger job title and even ruined the business ecosystem for bloggers.

I stopped calling myself a blogger since then.

Not until recently, I begin to regret this. Being a blogger is not about how many paychecks we get at the end of the day or how many free things we receive, it really is a job to inform. The responsibility of a blogger is how much value we can bring to our readers through our posts. Because of feeling embarrassed, I failed to bring up my blog as a brand. This eventually will fail me when I try to advocate something on my blog.

#2 - Do not take my blog seriously

I have a fulltime job, albeit being a fulltime blogger is what I desire. I want to become a fulltime blogger, not because of the money nor the privilege. What I really seek is a flexible time where I can stay at home and spend more time with my family. I have been staying away from my family for a long time and the feeling of missing out really hurts a lot. I could find a job in my hometown but it really isn't easy. Getting another job isn't my focus because I still want that freedom to be at home, cook for my grandma, bring her out for tea, etc.

If I want to make blogging my fulltime job, it is time for me to take my blog seriously. I will have to tackle my first problem of being embarrassed. I have to openly let people know that I blog and I enjoy doing it.

#3 - Do not prepare my marketing kit


The thing about opportunity is, it comes at the least expected moment. There are many times I turned down blogging gigs because I don't have a proper marketing kit for my blog. When a brand or PR company ask for my rate, I don't have a number to give them or a proposal to send out.

This is by far the biggest mistake. I am still learning about the reasonable rate and understanding my audience so that I can give a better value proposition to my potential clients.

#4 - Taking things too personally


I get a lot of comments from my blog, sometimes they are encouraging, but most of the time they're not. Comments like - I have bad English, I'm showing off, etc. really puts me down. There were a few times I thought of stop blogging entirely, but luckily I manage to control that noises around me and pick only the positive comments to respond to. I read a lot of U.S. blogs and they don't write in perfect English as well. I don't have to feel bad about my bad grammar.

What I have to do is to focus on the content of my blog and ask myself what I can bring to the table. It is not about how I should react to negative comments. There can be 1 reader who gave a negative comment, but 100 more who benefit from what I deliver.

#5 - Do not have a content calendar 


Because I'm not an online magazine, nor an online portal, I don't have a content calendar. It is hard for me to stick to a publishing pattern, mainly because I don't take my blog too seriously (back to point number 2). I am trying my very best to blog daily, whether it is just 20% of a complete post, or taking photos or working on the backend coding, I need to get my feet going. Oh, it rhymes!

"It takes 21 days to form a habit" - Maxwell Maltz

So for the next 21 days, I will spend at least 30 minutes a day to work on my blog.


I think these are the thing I've done wrong through my blogging journey. I'm not sure what's the purpose this post brings to you, but if you're a blogger, maybe you can resonate with what I said and ponder upon it. 
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Sep 8, 2018

Sephora New Brands: Pretty Vulgar, Huda Beauty & Saturday Skin

Sephora is getting pretty exciting lately with these new brands onboard. First of all, Huda Beauty's presence in South East Asia is long overdue. Huda Beauty followers are majority Muslim women and it makes sense for her to bring her brand here since we are an Islamic country. I'm not too sure what's the reason behind the delay, but let's rejoice it is finally here. Pretty Vulgar on the other hand is a new cult brand that caught a lot of attention lately. Last but not least, Saturday Skin just pops out of nowhere and I didn't even know this brand exists until I was browsing through Sephora's website.


Pretty Vulgar

I have to talk about this brand first. I have been dying to try this and finally! Initially, I was excited beyond reason and added 5 items from Pretty Vulgar into my cart. But then senses came to me, and I went on to consult Tati. I trust her review 100% because she always gives a fair review and has never been a brand slave. I watched her video and pretty much buy-in to what she recommended.



After watching the video, I reduced to getting the Shimmering Swan Highlighter and The Ink Gel Eyeliner. The highlight was rated as all-time A+ in Temptalia, I know it would be a star product. And the Ink Gel Eyeliner just won my heart with the ink bottle that resembles classic calligraphy ink. Albeit the packaging of Pretty Vulgar is very pretty, the quality doesn't reflect the price of the products. It feels plasticky, cheap and you can get better packaging from drugstore brands. If you're buying anything from Pretty Vulgar just for the packaging, don't be fooled.



Huda Beauty




This isn't my first Huda Beauty product. I had the matte liquid lipsticks (they dry up my lips so badly). And I had the Rose Gold palette (totally not impressed at all). But I think this brand deserves a second chance from me. After all the Obsessions Eyeshadow palette is too cute to pass. My first choice was the Mauve palette which has a pink/rose gold hue. Since it was sold out, the Smokey palette is my next pick. It is a palm-sized, perfect for travelling. To my surprise, this small palette comes with a mirror inside. But the packaging looks cheap with the cardboard casing. The combination of matte, shimmer and satin texture gives you the flexibility to create multiple looks. It also has a fair bit of neutral shades. You can create looks beyond smokey like how the name suggests. With the usual Huda Beauty quality, I think this palette is worth getting.


Saturday Skin

This is an entirely new brand for me. I've not tried a single product from Saturday Skin and I think the packaging is so sweet. This is a free deluxe size product that automatically added into my cart when I check out. I'm glad I have the chance to try it because the Daily Dew Hydrating Essence Mist is pretty mediocre. There's nothing noteworthy me to recommend. The mist has no scent and I don't think my skin benefit anything from it. But it's still a good product to keep in your purse in case you need some freshen up during hot days.



So let me know if you are interested to know more about each of the product in a more detailed review. Just vote below:



Which product you would want to read a full review?

Huda Beauty Obsessions Eyeshadow Palette
Pretty Vulgar The Ink Gel Eyeliner
Pretty Vulgar Shimmering Swan Highlighter
Saturday Skin Daily Dew Hydrating Essence Mist

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Sep 2, 2018

Mamonde Creamy Tint Color Balm Light & Creamy Tint Squeeze Lip

Another lipstick review? You might think. And you don't need another lipstick, right. What if I tell you, this is unlike any other lipsticks you had before.


The Creamy Lip is Mamonde's new collection in their lipstick line. Or should I say they are the Mamonde's new collections because there are two different lipstick formulas? There are 10 shades of the Tint Balm and 20 shades of the Tint Squeeze in this line. How this is different?



Creamy Tint Squeeze Lip

First thing first, the texture is frosty, kinda like your usual cream lipstick but leans to the hydrating side because it is 28% infused with rose water. The rich texture glides smoothly and easy to control if you want to have a sheer coverage or a full intense lipstick. The packaging is really cool. Unlike other cream lipsticks that come in a form of gloss tube with doe foot applicator, this lip cream comes in a rubbery squeezable crayon tube. It is hygienic and I love the idea of it.

Creamy Tint Color Balm Light

It has a 3-in-1 function where you can use it as a lip balm, tinted of course, lip tint or a lipstick. This product can be used as a cream blusher. It is so versatile that I think you should get all the shades, then you'll never have to buy any lipstick, lip balm, and blusher again.



You can purchase the Mamonde's Creamy Lip Tint Balm from Amazon for $20.05.

To achieve the K-Pop look, both the products are used to compliment each other. You can mix and match the colours and texture to get the gradient look or intensify the colour by using the same shade with different texture.




I think I'll leave it to the pro to show you how the 2-color layering is done properly:




All Mamonde's products can be purchased through the Mamonde Beauty Counters at Aeon 1 Utama, PJ, Aeon Mid Valley Megamall, KL, Parkson Suria KLCC, KL, Aeon Bukit Indah, JB, Aeon Tebrau City, JB, Parkson Gurney Plaza, Penang and Sephora stores located at Mid Valley Megamall, KL, 1 Utama, PJ, IOI City Mall, Putrajaya, Komtar, Johor Bahru, IMAGO Shopping Mall, KK and Nu Sentral, KL. It is also available on Lazada.com.my and Hermo.my.

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Sep 1, 2018

The Story About The Death of Naked Palette by Urban Decay



By now you should have heard about the Naked palette that was announced "dead" by Urban Decay. Any rational mind would be questioning - is this a marketing gimmick? It seems like it is. Urban Decay produced a video of discontinuing the palette.


It doesn't make sense for a brand to release an ad after the decision to discontinue the palette. In the video all of they have called out the palette as OG - meaning the original. Therefore, it is safe to say that we can expect another Naked palette to be released real soon.


Take note that UD did not specify which Naked palette that they're discontinuing. From the video/ad, it seems like Naked 2, 3, basics, and other Naked palettes are here to stay.


When the Naked palette was launched 8 years ago, Urban Decay was a stand-alone brand, and later was acquired by L'Oreal. At that time, the Naked palette was the best palette ever made in the beauty industry. It compliments every skin tone, and has a variety of finish and works well on anyone. There wasn't any eyeshadow that can top the Naked palette. After the L'Oreal acquisition, Urban Decay have evolved as a brand and also improved their formula in their eyeshadows. From a business point of view, it is about time for UD to remove some of the older products and replace with a new version. Most of the other Naked palettes were launched after the acquisition from L'Oreal.


But what fans don't realize is that UD commercialized the discontinuation of the Naked palette so that the older stocks get cleared off. It is also to increase the hype of the Naked palette after it slumber into a humble zone after being in the spotlight for a while. After the announcement was made, the Naked palette completely sold out within a few hours. It is almost impossible to get your hands on the OG Naked palette unless you stumble upon any reseller, but expect to pay a hefty price.


Did you stock up on the OG Naked palette after hearing the news that it will be discontinued? Comment below and let me know if you did. Certainly, I took the chance to do some online shopping to keep one of the palettes.


At the same time, UD already patented another Naked palette called Naked AF. We expect this palette to be the cousin of the OG Naked palette. Do watch out for the news and let's see if our speculation is correct. Only time will tell.

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