Jun 19, 2012

How to add value to your clothes

Imagine this... Louis Vuitton paid Jennifer Lopez a huge sum of money to carry their bags. On top of that, she is given a dozen of Louis Vuitton bags for free. The rich gets richer (and free stuff). But that's how the fashion industry works. Fashion is a lucrative business so the producers will continue to milk your money out of your purse. And you, being the consumer, is trapped in their marketing system:

You earn money with sweat and tears ------> Pay for a Louis Vuitton bag ------> Louis Vuitton pays money to Jennifer Lopez for marketing.

Life is unfair isn't it?

But what if I tell you that you can break that marketing system curse and put yourself in the position of Jennifer Lopez???

You earn money with sweat and tears ------> Pay for clothes of your choice ------> The Boutique pays you money for marketing

That sounds like a good idea isn't it?

So far, there is only one boutique that I know of practice this kind of marketing. It is at SKYE the Fashion Loft Sunway 01. That's a mouthful of words. I just call it SKYE.

My friend Caren brought me there. She told me the clothes there are not bad. Since I live nearby, I thought I should check it out. She didn't tell me about their marketing system though. I found out through the store owner, Grace, when I was there.

And there's Chloe inspired short pants for summer!!!

I find a lot of high fashion inspired pieces there. It's amazing that the price is really affordable. I spotted inspired Gucci chiffon blouse, inspired Stella McCartney hand bag and then there's the inspired Prada Peter Pan collar blouse...

Most of the details on the clothes are hand sewn. It's crazy how someone can sew all these

And the fabric is of high quality, sure to last many many washes....

Although I'm not a fan of prints, I do notice that the printed pieces they have are quite unique as well.

They also carry men's line. I'm not an expert in men's clothes, but Grace said, their men's line are updated according to Korean style.

I couldn't resist the dress Grace put on her manikin at her entrance. It's so French chic style...

I really love the lace and I think it goes really well with the pearl neck line. So I bought it together with the white belt. The total was only RM142! 

Since I stripped her manikin bare naked, I helped Grace to put on another outfit up.

I wish I brought more money because there are so many things that I wanted to buy! In fact I wanted to buy the entire shop!!! But so far, I am eyeing on these two:

I'm definitely going to get the dress and the skirt when I'm back in PJ. Can't wait already...

Here's how you can add value to clothes............. 

When I was paying for my purchase, Grace told me that SKYE has something like a membership program where you shop and accumulate points. The more points you collect, the more discount your will enjoy in the store. You probably think nah.... that's an old trick to make us shop more!

But, on top of the discount system, SKYE also have referral program. Every time you refer a friend to shop in the store or any SKYE store in the country (they have a few branches), you will also collect points. And these points are different from your discount points. Your referral points are actually hard cash. At the end of the month, you will receive cheque from the points you made.

So, back to my chart earlier, this is how you put yourself in Jennifer Lopez's position:

You earn money with sweat and tears ------> Pay for clothes of your choice ------> The Boutique pays you money for marketing.

Immediately I thought, I should tell you guys about this!!! I asked Grace if I can take photos in her boutique and blog about it. She said go ahead. I'm so glad she shared her referral program to me. 

Now girls.... go shop in SKYE and REMEMBER TO TELL GRACE, JERINE BRING YOU THERE!!!! so that I can earn my referral points. 

No. 26-2, Jalan PJS 8/17,
Dataran Mentari Sunway,
46150 Petaling Jaya,

P/S: I totally forgot that I have another blog. Please ignore that photo watermarks. 


Mabel Low said...

Do they have a branch in Ipoh?

Jerine said...

I don't think so. I know they have another one in Puchong though.

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