Oct 16, 2013

The 17th Asia Pacific Hair & Make-Up Olympics Competition

[Press release]

Beauty is no longer just dedicated to cosmetics and skincare for the face, as it has now also span into hair care, nail care and body care. The hair and beauty industry is now taking the market by storm with increasing demand to look good. This has also given a vast growth opportunity to hairstylist and make-up artist. Beauty Expo and APHCA (Asia Pacific Hairdressers and Cosmetologist Association) who had a far sight had given a boost to the industry as they identified and worked on growing the industry a decade ago being the pioneer of the beauty industry in Asia Pacific region. They are both now not only renowned to the beauty industry and their events have made its mark on the annual international beauty calendar. This year with support by Ministry of Tourism Malaysia, Malaysia Convention & Exhibition Bureau (MyCEB), InterExpo and APHCA will be organizing the 17th Asia Pacific Hair and Make-Up Olympics Competition in Malaysia with conjunction to the Beauty 13 Expo, bringing international talents and professionals together for an exciting competition.

The 17th Asia Pacific Hair and Make-Up Olympics Competition is an annual event held by APHCA in different countries around Asia Pacific region. This competition is created by APHCA for international and local talents to exhibit and share new knowledge, creativity and ideas with each other. In addition to that, the competition also allows the industry players to pursue continuous updates about the latest trends and styles, be exposed to vast opportunities and advancing their careers.

On 6 October 2013, a day before the Asia Pacific Hair & Make-Up Olympics Competition, judges, contestants and sponsors will be treated to a feast at the Welcome Gala Night of Asia Pacific Hair and Make-Up Cultural Heritage Show contributed by five (5) participating countries namely Indonesia, Korea, Taiwan, Thailand and Malaysia.

Look forward to a feisty and healthy competition with the participation of contestants from 13 APHCA-member countries. They are:
  • Australia
  • Cambodia
  • Hong Kong
  • China
  • Indonesia
  • Japan
  • Korea
  • Malaysia
  • Mongolia
  • Philippines
  • Singapore
  • Sri Lanka
  • Taiwan
  • Thailand

Contestants will be put to test through eight (8) intense round of competition throughout 7 October from 10am til 6pm. The 8 rounds of competition consist of the following:
  •  Ladies Designer Hair Cut
  • Men's Avant-Garde Hair Cut
  • Evening Elegant Hair Cut
  • Bridal Hair
  • Ladies Designer Make-Up
  • Evening Elegant Make-Up
  • Bridal Make-Up
  • Fantasy Make-Up

The 300 category contestants will be scrutinized and judged by over 90 judges from the region. This is definitely an event not be missed by all beauty industry players.

"Congratulations to APHCA and InterExpo for a successful event. We are very proud to be the supporter of the 17th Asia Pacific Hair and Make-Up Olympics Competition as it is an event that is in-line with MyCeb's economic growth strategy. This event also helps to strengthen Malaysia's global appeal as an international avenue for major events. We look forward to working with APHCA and InterExpo again," says Encik Zuklefly, Chief Executive Officer of MyCEB.

About Malaysia Major Events

Malaysia Major Events is a division of Malaysia Convention & Exhibition Bureau (MyCEB) under Malaysia's the Prime Minister's Economic Transformation Programme (ETP), Malaysia Major Events facilities significant events that help contribute to Malaysia's economic growth. If focuses on identifying and supporting major event bids for sports, arts, lifestyle and entertainment events. It also assists home grown and home hosted events as well as other cluster events that strengthen Malaysia's global appeal as an international avenue for major events. As a conduit between public and private sector, it's a one-stop centre which facilitates and liaises with diverse event stakeholders to ensure seamless processes and succesful events. For more information, please visit www.mymajorevents.com.my

About Asia Pacific Hair and Cosmetologists Association (APHCA) & Asia Pacific Hair & Make-Up Olympics

APHCA is set up in 1991, with the main objective of strengthening and uniting hair and beauty practitioners in the Asia Pacific. As of to date, members of APHCA include Australia, Cambodia, China, Hong Kong, India, Indonesia, Japan, Macau, Malaysia, Mongolia, Myanmar, Korea, Papua New Guinea, Philippines, Singapore, Sri Lanka, Taiwan and Thailand.

Started in 1997, APHCA organized the Asia Pacific Hair & Make-Up Olympics. The event comprises of competitions, exhibitions, showcase of hair and makeup shows and educational seminars, which is organized on a yearly basis and will rotates among its member countries.

The purpose of the Asia Pacific Hair & Make-Up Olympics is to stimulate the cooperation and development among the hairdressing and cosmetology industry players with the aim  to unite the industries in Asia Pacific region, uplifting them to a greater level.

About Interexpo (M) Sdn Bhd

A well-established event specialist in Malaysia, Interexpo brings together a niche management team with over 20 years of hands-on experience in event and exhibition management. With strong ties to a host of sales offices worldwide, the company is well equipped to organize and manage events that cater to a wide range of premium industries targeting at both the trade and business visitors in the country.

Amongst the exclusive shows in Interexpo's portfolio include AE Asia, Beauty Expo, CORE Asia, Franchise International Malaysia, Kuala Lumpur International Motor Show, Malaysia International Gifts & Premiums Expo and Office Supplies Expo.

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